Product
Describe what you're building, its stage and your current focus, so your team and agents work from the same picture.
The Product page holds what stays true about your product while tasks and releases change underneath it: a four-line brief, the stage it's at, the goal you're working towards now, and standing instructions for agents. Everyone on the project can read it, and so can agents. The Frostbyte Agent and any agent you connect read it before they plan or suggest work.
When to use it. Fill it in when you start a project, then come back when the stage moves on or your focus changes. Detail for one piece of work belongs on that task.
Write the brief
Open Product in the sidebar. The Product Brief card asks four short questions. Here's RollCall's:
| Field | Question | RollCall |
|---|---|---|
| Pitch | What are you building, in one line? | Daily photo challenges that keep friend groups accountable. |
| Audience | Who is it for? | Friend groups aged 18–30 who want a fun reason to stay consistent with habits. |
| Problem | What pain does it fix? | Habit apps are solitary and easy to ignore. Nobody notices when you skip a day. |
| Advantage | Why does your approach win? | Your friends see every missed day, and the group picks the punishment. |
Click into a field and type. While you have changes, the card's Edit button becomes Save. Press Enter or choose Save, or press Escape to discard. Teammates see the change straight away. A tag beside the title, such as 2 of 4, shows until every field is filled.
The Pitch is the project's description, up to 150 characters, so the dashboard shows the same line.
Let the Agent write it. Until Pitch, Audience and Problem are filled, the card offers Set up with Agent. The Frostbyte Agent asks a few quick questions and writes the brief from your answers. Once they're in, the button becomes Polish with Agent, which opens the Agent with a prompt ready to send. When you send it, the Agent tightens the wording, keeps your meaning, and tells you what it changed. Both use AI credits.
Set the stage and your focus
Choose the stage that describes the product today from the Product Stage menu. The line under the bar says what that stage is about:
| Stage | Focus |
|---|---|
| Idea | Test the problem with real people before committing to a build. |
| MVP | Ship the smallest version that solves the core problem, and get it to testers. |
| Live | Learn from real use: fix what breaks, smooth onboarding and act on feedback. |
| Growth | Grow what's working: retention, proven demand and reliability at scale. |
The stage is your current aim, not a score. Nothing locks, nothing changes it for you, and you can move it either way.
Current Focus is the one goal you're working towards now, in a line of up to 140 characters. RollCall's is "Get half of new signups to finish onboarding." It shows on the dashboard, and agents weigh it when they suggest or start work. While it's empty, a Not set tag shows and the placeholder suggests a goal that fits the stage. Leave it empty if nothing is pressing.
What the stage changes
- What's Next ranking. Each stage gives a small lift to the work that matters most then. At MVP, tasks already in progress in the active release rise. At Live, bugs rise. At Live and Growth, tasks users have asked for rise. See What's Next.
- Release advice. At MVP, an active release with far more open tasks than you usually ship gets a looks big for an MVP suggestion. That means more than 1.5 times your average shipped release and more than 8, or more than 15 before anything has shipped. Ask Frostbyte asks the Agent which tasks the core workflow needs and which could wait. It moves nothing until you say which.
- Stage hints for the owner. If the evidence doesn't match the stage, the owner gets one hint at a time in What's Next. Shipping releases while set to Idea suggests MVP. Three or more portal signals in 30 days at MVP suggests Live. No active Feedback Portal at Live or Growth suggests turning one on. Hints only suggest, and you change the stage yourself.
- Agent advice. Agents tailor what they suggest to the stage's focus.
Give agents standing instructions
Agent Guidance sits under the brief, collapsed and marked Advanced, since most projects don't need it. Click the card to open it. Write what an agent should always know about this project, such as your stack, conventions, or what to ask before touching. It holds up to 4,000 characters.
The Frostbyte Agent and connected agents read your Current Focus and Agent Guidance with the project. They treat both as preferences, so neither ever approves a change you didn't ask for.
Things to note
- Only the project owner can edit. Members see every field as plain text.
- Your agent can fill it in. A connected agent can read the whole page and, when you ask, update the brief, the stage and Current Focus. Agent Guidance is yours to edit.
- New Idea projects start with User Signals off. Moving to a later stage doesn't switch it on; the owner turns it on in Project settings → Features. See Quickstart.
- Instructions for one task go on the task. Use its Implementation notes, which your agent reads with the task.
- Keep secrets out. Everyone on the project, and every agent they connect, can read it.
Related
- Dashboard: Current Focus, What's Next and Project Health.
- Frostbyte Agent: ask about your plan or request changes from inside the project.
- Tasks: implementation notes for a single piece of work.
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